• The Authors

    Never have so many smart people shared so much valuable information for such little money.


    Our fourteen authors are experts and leaders of organizations shaping the Beacosystem. It's a miracle we managed to get them to sit down long enough to write this book.


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    Wiliot's Web Site

    Steve is SVP of Marketing and Business Development at Wiliot, a writer, public speaker and consultant working in the IoT ecosystem. Checkout his blog. He trains and advises manufacturers, venue owners, VCs, as well as makers of beacon software and hardware.


    Previously he was the Senior Director for Strategy and Solutions Management at Qualcomm's Retail Solutions Division, helping to incubate Gimbal, one of the leading Bluetooth beacons in the market.

    Favrit Site

    Chapter: Beacon Advertising Networks - Programmatic Advertising


    Anke is an Adjunct Professor at the Anderson School of Management at UCLA, where she teaches Digital Marketing and Analytics.  She is also CEO and co-founder of Favrit, a local bookmarking platform, that will extend into a local native advertising.  Previously Anke co-founded JumpTime, acquired in 2012 by OpenX, a global leader in digital and mobile ad technologies. Prior to that she worked at Yahoo!, building and leading its Global Market Research and Homepage Network Optimization Teams.

    The LBMA Site

    Chapter: Foreward


    Asif, is the Founder & President of the Location Based Marketing Association, a veteran tech start-up, business-development and marketing entrepreneur with more than 15 years experience. He is currently focused on working as a consultant, educator and speaker to the location-based marketing services community.

    Prior to launching The LBMA, Asif worked with companies as diverse as Limited Brands, IBM, Baxter Pharmaceuticals, Molson-Coors, Communispace, BestBuy, American Airlines, ScotiaBank, and Sears. You can listen to Asif's weekly podcast - This Week In Location-Based Marketing every Monday at 10am.

    An avid technology evangelist, Asif also holds degrees in economics and management sciences from the University of Waterloo.

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    Chapters: Analytics, Privacy


    Ben is a consultant working primarily with start-up and emerging growth companies with a focus on the mobile, wireless, and location services markets.  He is currently advising several companies in the beacon space.


    Previously he was a Vice President at Procon (now Spireon), and was a Senior Manager at inCode Consulting, a business strategy and technology consulting firm specializing in the telecommunications and technology markets.  

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    Chapter: Standards


    David is the lead software engineer and technical manager at Radius Networks, where he has overseen numerous beacon deployments, the development of one of the first beacon registries, the definition of the AltBeacon standard and design of beacons that support both iBeacon and Google's Eddystone standard.

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    Chapters: Where Beacons Are Making a Difference & Understanding The Integration of Mobile, Beacons and Out-of-Home Media 


    Dr. Phil Hendrix is the founder and managing director of immr, where he splits his time as an industry analyst and consultant to leading companies and startups. As an advisor Phil helps clients innovate and incorporate mobile, digital and other disruptive technologies into their strategies. He has worked with clients in CPG, retail, consumer electronics, insurance and numerous other verticals. Phil has prepared more than 20 analyst reports on mobile, location, proximity, data/analytics and related topics. Before founding immr, Phil was a partner with leading consulting firms and a marketing professor at Emory University and the U. of Michigan.

    Checkout Jarno's Law firm's site

    Chapter: Designing with Privacy in Mind


    Jarno is a lawyer specializing in international data privacy law. He has authored a number of books on the subject and has been Editor-in-Chief and co-author of the International Privacy Guide. Most recently, Jarno authored a book “Henkilötietolaki käytännossä” (The Data Protection Act in Practice). Jarno is an adjunct professor of law at Pace University School of Law and teaches a class on international business transactions. Jarno is also a member of the board of directors of AMCHAM Finland NYC, Inc and an advisory board member of Unacast, advising them on their privacy strategy as they build their network of beacon networks. He is a shareholder in the Polsinelli law firm's Intellectual Property practice.

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    Chapter: Orchestration


    John is the CEO and Co-founder of Rover Labs.  His company provides mobile app developers with a toolset to leverage beacon hardware with a UX that drops into apps to present relevant content.


    His background is in loyalty systems and he gives a mean television interview.

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    Chapter: Advertising Networks


    Kjartan is the COO and Co-founder of Unacast.  Unacast powers the world's largest proximity network, enabling brands and retailers to retarget their customers based on offline behavior.


    Prior to that Kjartan has held a number of senior positions in the Norwegian tech and music business, and his last company WiMP/Tidal was just aquired by Jay-Z.

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    Chapters: Selecting Beacon Providers, Deployment Considerations, Management, Payments, Retail


    Kris is the Founder and President of IndoorLBS an advisory firm that published one of the first comprehensive reports on beacons.  He  was educated at MIT, was Director of Product Management for Cloud & Location Services at Verizon, VP of Mobile at Aisle 411 and Director of Strategy at Toys-R-Us.

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    Chapter: Alternative Technologies: Cell-ID


    Mario Proietti is a co-founder and CEO of LocationSmart, the cross-carrier cloud platform for local, hyper-local and context-aware application development, powering apps such as AAA's Find Me service for AT&T.  Mario serves on the Editorial Advisory Board of GPS World Magazine and was founding chairman of the Wireless Network Issues Committee of the E9-1-1 Institute.

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    Chapter: Alternatve Technologies: GPS & Geofencing


    Patrick is the CEO and Founder of Pulsate, an 'end-to-end marketing platform' for real world location. They provide a cloud platform and MicroBeacons™ that allow companies to 'turbocharge' customer engagement.  Previously, he founded Furious Tribe, a leader in mobile strategy, providing services to Citibank, Vodafone, RSA, O2, Danone, Nedbank, AXA, EMI, Investec, on their mobile strategy. 

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    Chapter: Understanding The Integration of Mobile, Beacons and Out-of-Home Media


    Ray Rotolo is SVP of Out-of-Home Assets for Gimbal Inc. and is tasked with revolutionizing how brands, retailers, advertisers and municipality services interact with displays that incorporate location and proximity-based services.  Ray has held leadership roles at several agencies that focus on OoH, including as COO of Posterscope,  SVP and MD for Chrysalis - the Havas OoH unit he helped to create.  Ray serves on boards and committees at Traffic Audit Bureau and Digital Place Based Advertising AssociationConsumer Engagement Technology World and xAd. He holds an MSc. in Finance from St. John's University in New York.

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    Sean is not providing content for our book, but he did coin the term "Beacosystem" which we have adopted.  As well as  running a company that enables mobile apps with Beacon functions, Sean is an influential commentator on the ecosystem.  Checkout his company, his slideshare and his webcast


    Sean is the Founder and CEO of LocalSocial a provider of in-store location platform.  His experience with Bluetooth and chipset providers spans the best part of two decades.

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    Chapter: Alternative Technologies: Barcodes, NFC, QR Codes & RFID 


    Theresa is a consultant in the corporate social, digital business and RFID/NFC space for Near Field Connects. She is also a founding member of thinaire and tapGOconnect.   Checkout her presentations.  tapGOconnect is a digital content management platform that connects people and "things" to communities, businesses and events through real time RFID/NFC m2m engagement.