Chapter: Understanding The Integration of Mobile, Beacons and Out-of-Home Media

Ray Rotolo is SVP of Out-of-Home Assets for Gimbal Inc. and is tasked with revolutionizing how brands, retailers, advertisers and municipality services interact with displays that incorporate location and proximity-based services. Ray has held leadership roles at several agencies that focus on OoH, including as COO of Posterscope, SVP and MD for Chrysalis - the Havas OoH unit he helped to create. Ray serves on boards and committees at Traffic Audit Bureau and Digital Place Based Advertising Association, Consumer Engagement Technology World and xAd. He holds an MSc. in Finance from St. John's University in New York.

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