What is the Mr. Beacon Podcast?
We have produced over 100 episodes of the Mr. Beacon podcast, interviewing leaders in the IoT, in particular, those offering location-aware solutions. The show is distributed on Facebook, Twitter, LinkedIn, YouTube and iTunes audio podcast. It has established itself as a resource that people use when they are researching a new solution, often at the time of purchase.
Our interviewees range from companies like Cisco, Aruba, Google, and the Bluetooth SIG, to venues like San Diego International Airport, Broadway Theaters, and the CEOs of most of the key beacon companies: Estimote, Kontakt.io and BlueCats.
What is the podcast like?
Viewers like our thoughtful in-depth conversations. We make it fun. The toughest question is the warm-up, ("Which three songs would you choose that mean something special to you?").
As an independent commentator, Steve Statler has written articles for GeoMarketing, StreetFight and have been quoted in the Wall Street Journal. The podcast is a continuation of the research interviews for his Amazon five star rated book Beacon Technologies: The Hitchhiker’s Guide to the Beacosystem.
Since moving from being an independent consultant to run Marketing & Business Development at Wiliot, Wiliot has become a sponsor, allowing us to upgrade the production values and promotion with professional support.
The podcast isn’t a mass-market program. The reason we get repeat interviews with CEOs and SMEs at Fortune 100 tech first is the fair, intelligent, constructive and objective tone of the interviews and the nature of the audience we attract. Our episodes rank very highly in search engine results because of the in-depth of content and are viewed by people when they are researching a technology for a new enterprise or specific project. Think of us as a comparable channel to a speaking engagement at an industry conference. Companies often include our episodes on their websites.
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Here are a few points to consider to make the most of the interview and to make you look and sound great.
Relax & have fun
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© 2017 Statler Consulting LLC