ThinkInside is working with some of the most successful retailers and manufacturers in the world. Making physical space “smart” is their vision. CEO Iacopo Carreras discusses how his platform captures large volumes of very precise location data, which is used for operational advantage and to unlock insights into behavior. Problems with flow, layout, engagement, and sales can all be uncovered when looking at the complete buyers’ journey in the store, starting from when they pick up their basket, till after their purchase is made. The benefits extend beyond category management, product placement, and asset optimization. With Bluetooth technology integrated into the infrastructure of the building, wayfinding, interactive shopping lists, and proximity marketing all become available to anyone with a smartphone.