Asif Khan, Founder and President of the Location Based Marketing Association (LBMA), defines location-based marketing as the intersection of people, places, and media.

Asif through the LBMA shares the best of what is possible and inspires companies to think differently about the technology available to them. On this episode of Mr. Beacon, we talk pilots, surveys, trends, and end with a 3 layer cake that reveals what is essential to an effective location-based marketing solution.