The best beacon experience I’ve ever had was in a coffee bar. At Qualcomm, we created an app to enable cloud payments at the local coffee bar called “Perks.” With the Perks app, you loaded your credit card details into the cloud and that was the last time you had to bring out your phone or wallet out of your pocket in order to pay for your cup of coffee or sandwich.
As you approached the point of sale, a beacon was used to authenticate you — no user action was required. Your photo popped up on a tablet in front of the barista. They greeted you by name (first time that had happed in 6 years of my visiting the place), you asked for your beverage of choice, carried on your conversation, picked up your drink and walked off.
If you had a visited 10 times, you were told the drink was on the house. Removing the customer from the payment workflow resulted in shorter lines. The purchase experience was more relaxed. Customers smiled more at the staff and visa versa. I looked forward to my personal greeting. It was magic.