Bubble is really a beacon browser. It associates beacons with web content in a way that is similar to the URI beacon/Physical Web project being led by Google’s Scott Jensen. Unlike URI beacon, it encapsulates a standard URI beacon. It allows businesses that want to enable their visitors to see content triggered by proximity to do so with a minimum of fuss and expense. No need to design a new app, use one that is off the shelf. I’ve advised my consulting clients to use Bubble to test their concepts. Its a quick step before sinking time and money into their own application. Maybe they don’t even need to develop their own application. Most apps fail, so why not spend next to nothing and test quickly before you spend.
So what happened? How could an app fail commercially when it unlocks the potential of so many use cases, with very little effort. Was it the team, their approach, or was it the market? I reached out to Narayan Ghiotti, one of the founders of Kinwa, a group of four University of Florida graduates, all on the creative/engineering side. If things had gone another way, maybe I wouldn’t have been able to talk to him, to break though the PR team to speak to someone at the center of such a cool product. Narayan had the humility of a talented musician who you speak to after a gig. You get the feeling they could be big, but their turn hasn’t come yet and so they are approachable still.