Customers need to know that they are investing their reputation and capital in a market that is robust, competitive, and has options. They need to find the right suppliers to meet the expectation they are setting with their stakeholders.
As a market, we need these customer projects to succeed, otherwise proximity becomes a fad, 2015’s “pet rock.”
When I moved to San Diego to work at Qualcomm, there were a number of surprises that the “relo” company didn’t mention. There were the scorpions, the tarantulas, and the wild fires.