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IoT Branding with Adam Hanft


· IoT

Today we have branding and advertising expert Adam Hanft, who has worked with the likes of Alan Kay and Barack Obama on marketing campaigns in the past. In this clip, we're talking about branding in the IoT space and the phenomenon known as "fast brain, slow brain."

In this clip, we talk to Adam Hanft about the specific issues plaguing the IoT space when it comes to marketing, messaging, and the overall branding of IoT companies. Also, with Apple entering the space, could this be the lift we've been waiting for?