However, the painful truth is that the vast majority of apps are financial failures. Gartner calculated that less than 0.01 percent of consumer mobile apps will be considered a financial success by their developers. Developing a successful major app is like making a major movie; very difficult and very expensive. Most of us only use a handful of apps regularly and with well over a million apps each on the Android and Apple stores, competition is fierce. That’s not to say that you can’t make money with apps. You can, big money, but truth be told, the chances are that it won’t be you or I that hits the jackpot.
Is it un-American to talk like this? I moved to the United States because of the positive entrepreneurial culture, the “can do” attitude. Anyone can be president, be a movie star, or sing to a billion people during the Super Bowl halftime show. That said most of us don’t get to put our feet up in the Oval office or win an Oscar, let alone fly from a wire around the University of Phoenix Stadium with Fireworks exploding around us. The most fortunate one percent isn’t just a political issue, it’s the way it is in the world of mobile apps. Fortunately, as Americans we don’t let logic get in the way of ambition, so there is very little chance that people will give up innovating and publishing apps, or hitch hiking to Hollywood to start their movie career. We will continue to have the best looking waiters and waitresses in LA for some time to come.