In this episode of the Mr. Beacon Podcast, Dominique Guinard, VP of Innovation at Digimarc, discusses the concept of Digital Product Passports (DPP). With the potential to disrupt the US, DPP originates from the EU's commitment to carbon neutrality by 2050, DPP empowers consumers with vital information on product carbon footprints, revolutionizing conscious consumerism.
Dominique explores the shift from a "nice to have" to a "must have," impacting global brands and combating greenwashing. We’ll uncover DPP standards, such as GS1, and how it authenticates transactions, providing a guide to navigating sustainability, digital innovation, and the future of informed choices. Stay ahead with Mr. Beacon!