Return to site

Beacons & Multi-Level Marketing


· Physical Web,Analytics,Retail

A wave of multi-level marketing (MLM) firms are creating beacon offerings, putting Bluetooth beacons in the hands of business people completely unfamiliar with the technology.

We find out what's happening, who is using the technology, the problems and the opportunities by talking to Victoria Gonzalez, a solopreneur who has been figuring out how to make beacons work for her small businesses.