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Location Based Advertising and the Beacosystem – Verve


· IoT,Retail,Monetization,Advertising

Acquiring location data is challenging, but how do you monetize it? Verve is one of the few companies who have been able create a successful location based ad network using billions of location data points. We talk to Brian Dunphy, a veteran of Qualcomm, Gimbal and now Verve about what it takes to be successful in this market. here.