Personal Asset Tracking has been one of the great success stories of the Beacosystem. Companies like Stick-N-Find, Trackr and Tile were some of the first vendors and they have been selling many millions of beacons. Haystack Magic is a new challenger to the approach these incumbents have used, with a software solution that uses lower cost general purpose beacons. The Haystack Magic user interface is designed to use the way the human mind works to track things.