One signal that will make Cisco’s commitment abundantly clear is if and when they integrate Beacon Point and Hyperlocate into a single hardware platform. Being able to unify Wi-Fi and Bluetooth analytics would be a formidable offering. In fact it would “Blow Us All Away.”
While this analysis may have too many show tunes references to be considered completely serious, it’s clear that what Cisco has done deserves respect. They have tackled the total cost of ownership that impacts large beacon re-deployments. They have gone from providing infrastructure to passively monitor other vendor’s beacons, to creating a new beacon category, the virtual beacon.
There are enough gaps and opportunities left that most incumbents should see this development positively.
While some beacon companies may find that Cisco is now a formidable competitor, the entry of this giant into the market will do more to grow the pie than the downside of having to share it. For conservative customers who have been holding back on their investments to see if beacons are a fad, this vote from #54 in the Fortune 500 is a powerful signal that the Beacosystem is here to stay