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Turning Products into Platforms using NFC

#123

· NFC

The next time you a buy product, a purse or a pair of shoes, imagine the capabilities that could be unlocked if it were really a platform.

The purse could digitally verify its own authenticity, your shoes could seamlessly share the story of their design and origins. ‘Product to Platform’ is the transformation Blue Bite has been enabling: A new way of engaging customers throughout the entire product lifecycle to protect the brand, tell its story, and enable new product commerce opportunities.

Blue Bite plays in many industries and has worked with many notable brands like L’Oréal, Bulgari, Adidas, Moët Hennessy, and Samsung. They have helped these brands digitize their products with connecting technologies like QR codes and NFC, which are managed by their ‘Experience Studio’ platform. Tune in this week as we chat with Mikhail Damiani, CEO of Blue Bite, to hear about which applications are driving each of these technologies and the new experiences that Blue Bite are bringing to market.

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