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Beacons & Programmatic Advertising Networks - Airmarket

Interview #31

· Advertising,Networks,strategy

Andrew Davis, COO of Airmarket, describes the work his company is doing to integrate Bluetooth beacons with the programmatic advertising networks that major advertising agencies use on behalf of brands. He explains the jargon and we discuss the players in this space, as well as the future of the Beacosystem. [Recorded: March 8. 2017]

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