Bluetooth Smart chips are at the heart of beacons. When beacons first hit the scene, Nordic Semiconductor grabbed the largest share of the market supplying their chips to beacon manufacturers. In a brief discussion with Alf Helge Omr, Business Development Manager at Nordic, we explain how much of a beacon’s function gets supplied by the chip vendors, where their role ends and how the Bluetooth module vendors add value to the chip.

Recorded at the Bluetooth World Event - March 28. 2017