In this landmark episode of the Mr. Beacon Podcast, we sat down for an exclusive conversation with Thomas Knothe, Chair of JTC 24—the expert committee leading the charge on Europe's Digital Product Passport (DPP) standards. This rare interview is a true first: Thomas has never appeared on a podcast before, and as one of the few individuals cleared to speak publicly about these pivotal regulations, he offers insights you won't find anywhere else.

We unpack the critical role DPPs will soon play in global commerce. From tracking product provenance and ensuring regulatory compliance to enabling sustainable and circular economies, DPPs promise to transform industries ranging from clothing to batteries. With implementation deadlines looming, Thomas shares what businesses must know to stay ahead, and reveals the behind-the-scenes dynamics of building a standard tied directly to regulation—a process that ensures widespread adoption, unlike many previous efforts.

Beyond the technicalities, listeners also get a rare glimpse into the person behind the protocol through a fun exploration of Thomas’s favorite songs and the stories behind them.

If you're a manufacturer, retailer, tech innovator, or just fascinated by the future of digital-physical convergence, this is an essential listen. Get ready for a masterclass in standards creation, the strategic power of digital identity, and the major commercial opportunities opening up across the global marketplace.

See Thomas’ presentation on Digital Product Passports standards HERE

Mister Beacon is hosted by Steve Statler, CEO of AmbAI Inc. — creators of AmbAI, the AI agent that connects people to products and the brands behind them. AmbAI also advises leading brands on Ambient Intelligence strategy.

Thomas’ Favorite Songs:

• “That’s So True” by Gracie Abrams
• “Like a Prayer” by Madonna