Have you ever seen an item like a shirt, whether it be in person or on TV, and wished there was a magic way to discover which brand it was or where to buy it? ID TAG could make this a new reality. ID TAG Technology ‘adds value to digital images and video by embedding real time data and subject location within each image frame’. In one context, this could mean holding up your smartphone’s camera where products would then be identified in frame by Bluetooth sensors, and product information would populate. This week on the Mr. Beacon Podcast, we talk with Geir Vevle, CTO, and Michael Holland, Advisor, of ID TAG and how they are accelerating digital to physical convergence using this Bluetooth technology. Tune in to learn how your retail, broadcast, and social experiences could look like in the future.